A Hardware start-up (Part 1) – Our view of the market

India is now being seen as a hub of not just software engineers but also some really cool hardware developers. The entire #MakeInIndia campaign by the Government of India has provided an impetus to indigenously developing hardware products in the country and it gives me a feeling that this is just the beginning.

Over the past 5 years, since Ambimat stepped into the field of servicing startups we have seen a lot of enthusiasm from very young founders. As a matter of fact, it gives us immense pleasure to be in this field at it’s nascent stage and to lend a helping hand to make sure that the dream of these young entrepreneurs reaches their fulfillment.

At the same time as we see enthusiasm, we see failure. Failure not because the founders did not put in the required amount of hardware work or were not dedicated enough. Failure because they did get the right direction when they got in. So many kids just out of school want to start their hardware development company but are faced with challenges like:

  1. Lack of cash to bootstrap the company
  2. Lack of experience to know what to do.
  3. Lack of experience to know what NOT to do.
  4. Incorrect estimates of what the product needs to get to market.
  5. Even with correct estimates not being able to build a prototype/product in time.

Because of so many such small and big challenges, dreams remain only dreams and never become reality. Being an entrepreneur myself I know how much it hurts. Investors have also become wary of investing in hardware startups and that has had a negative snowballing effect on the number of entrepreneurs pursuing their dreams.

Hence, Ambimat has decided to dedicate a new series of articles explaining to entrepreneurs how to build a hardware and make history!

Stay tuned!

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